was founded on the humble belief that everyone deserves to be confident in their own skin. With our debut range, we introduced our skin care philosophy to you: a range of products that simply works to restore your natural radiance.
Our Journey
Over two decades of innovation, dedication, and transformation.
2007
The Revolutionary Touch
We were proud to share the revolutionary technology behind DR's Secret Touch, a beauty device that brought professional skin care treatment into the comfort of your own home.
2008
Star Products Are Born
To pamper your skin with more natural ingredients, we developed the T-Series with a proprietary blend of botanical extracts and potent antioxidants. Great ingredients. Even better results.
2009
Refining Serum
We fulfilled your desire for a flawless complexion with DR's Secret Refining Serum. With a perfect combination of plant extracts and patented actives, this #1 bestseller transforms your skin from defect, to perfect.
2010.6
Aestier Range
The Aestier range was launched to target everyone's common enemy: ageing. We enabled your skin's natural repair mechanisms to be enhanced and trained into keeping itself strong and young.
2011.9
Journey to Antarctica
Our dedication to discover the finest ingredients even brought us to the ends of the world. The Aestier Hydro Mask delivers moisturising goodness in a nano-fine biocellulose mask, containing an immensely hydrating ferment extract found only in Antarctica.
2015.4
LIF — The Next Generation
LIF was developed as the next generation of Touch, featuring even more innovative and effective technologies in a single device. It was an uphill task to make a great product better, but for you, we did it!
2015.8
Pure Mask Breakthrough
With Pure Mask, we made a breakthrough 2-step mask that is activated only when it comes into contact with water. This ensures all the actives are kept dry and fresh until they are ready to be used by you.
2016
A Brand New Look
Inside our more premium packaging is the same specially concocted recipes, made with the finest natural ingredients and innovative actives to breathe new life into your skin.
2016.11
Award Winner
Beauty Insider Awards
Our products continued to win the hearts of beauty experts. Refining Serum 9 and Eye Cream bagged Readers' Choice awards for best face saver in pore refining/oil control and best eye serum/cream in the Beauty and Wellness Awards held by online magazine "Beauty Insider" in Singapore.
2019.7
Lip Collection Launch
Dress up your pout! We launched a brand-new Lip Collection to help your lips pop. Conditioning Lip Butter relieves dry delicate lips with its natural formula while Lip Glacier volumises and dresses lips in an attractive crystal shine.
2020.5
Vitalising Eye Mask
Merging exclusive high-penetration technology with premium ingredients, we launched a new eye care product – Vitalising Eye Mask to revitalise, brighten and soothe tired stressed eyes.
2020.12
Aqua Boost Serum 10
Our classic range is made complete with the launch of Aqua Boost Serum 10. Formulated with 12 types of Hyaluronic Acid (HA), it deeply hydrates and restores the skin barrier for a fresh glowing start.
2023.4
Editor's Choice
Best Sunscreen Tone-up Lotion
Sunscreen 5 won the Editor's Choice award for "Best Sunscreen Tone–up Lotion" in the annual Beauty Awards 2023 held by Singapore digital beauty magazine, Daily Vanity.
2023.10
Triple Award
Singapore Prestige Brand Award
DR's Secret was awarded the Singapore Prestige Brand Award (SPBA) in the Regional Brands category. We were also presented the Most Popular Regional Brand Award and Overall Winner Award — a testament to the continuous growth and development of our brand.
2023.11
Brow Styler
We launched our very first brow product – Brow Styler. In three universal, gender-inclusive shades, Brow Styler is a retractable brow pencil created for effortless styling to help complete the natural foundation-free look that our users adore.
Glow Foundation Free
Great skin is now no longer a dream, but a reality. You too, can be confident in flawless foundation-free skin. Experience the transformation and let your new-found confidence shine through, today.
Note: This is a general overview of the timeline and history of the DR's Secret brand internationally. Please refer to your respective regions for the latest products availability and update.
